SAQ #9 – How Do You Use YouTube To Build Your Practice?

Stop worrying about whether or not you are going to be able to get a new patient from you next YouTube video. If that should ever happen…great. But that’s not the point nor is it how you should be thinking about YouTube.

Watch today’s video for more insight on YouTube and what it really means to building your practice. I look forward to your comments and questions so feel free to post them here.

Bye for now,

Brian J Devine

You can always read the transcript below if you’re tired of seeing my mug on the screen:

Hello. It’s Brian Devine, your online marketing consultant, and we are going to be covering question number nine of the “Should Ask” questions. That question is: “How do I use YouTube to build my practice?” That’s really the question that I want you to be asking yourself. I want you thinking that way. I don’t want you thinking about, “Well, geez, you know, am I really going to find somebody on YouTube that wants to come to my practice?” That’s not the point. I want you to be thinking about, “How do I leverage that tool to build up my practice through online marketing?”

So how do we do that? We talked a little bit about that in the Frequently Asked Questions section. Let’s really get into it a little bit further. When it comes to YouTube, I want you to think about all of the different kinds of video that you can produce that you can put out there to promote your website. Now, I tend to call it your money site, the place where you’re going to send people so that they’ll pick up the phone and call. So the place that you want them to go is what I would call your money site, but YouTube gives you an opportunity to do that over and over and over again, OK?

So you don’t just need to have all these brilliant videos out there. Hey, maybe you’ve got some people in your practice that love playing with video. You know, maybe you can run a contest where people do a video promoting your practice and whoever wins gets, I don’t know, a $50 gift certificate or an iPod, I mean, anything like that. But think about the amount of free marketing that you could be getting just from having that done.

So there are a million ways to get lots of videos up onto YouTube that promote your practice. Maybe it’s a new technique, a new software. Get a little camera and film just about anything and everything. It’s not so important that people watch it. Yes, you want people to watch it, and the more people that watch it, the better off you are. But even if they don’t, it is another opportunity for you to put something online that points back to your website. And it’s not just about utilizing YouTube. Start thinking about, “How do I leverage video in general?” because there are tons of video sharing sites that will allow you to upload your video for free. And when you do this, you are able to put what are called tags into that website underneath your video. So your video is tagged with specific keywords, and those keywords are geared towards whatever it is that you’re promoting at the time.

So let’s say you are desperately trying to move up your search engine results for a specific keyword in your area, and maybe it’s a Damon system, maybe it’s Invisalign, and maybe it’s just orthodontics in your area. So what you do is you start sending out these videos to multiple sharing sites, not just YouTube, lots of different sharing sites, and you tag them with just a few keywords that are specific that you are trying to start to move up on the search engine rankings. And you start sending those out on a regular basis. And what happens is you now have more and more things for Google, Yahoo, Bing, to start pulling from and saying, “Hey. Here’s another place where you can get this information, ” when somebody types in that keyword.

So this is an extremely powerful tool. It’s something you can continue to do over and over again. And don’t worry about what the material is. There’s tons of material out there. Get one of those flip cameras. Leave it in your pocket. Put it on the counter. Get a couple of them. Like, let people play with them in the practice. You know, obviously you don’t want them to walk with them, but make sure that you’re utilizing video, and you’re not too concerned about how it looks. The research that I have seen, which is very interesting, is that the quality of the video itself is not nearly as important as the quality of the audio. And those little cameras, their video isn’t great. Their audio is good enough. And when you put it on YouTube, it’s fine because everything gets compressed. Everything’s small. Everything looks about the same. So you don’t have to worry about it.

So start getting that video out there. Get it out to as many of those video sharing sites as you can, and be certain that you know what keywords you’re going to focus on when you do it. Hope you found that useful. Go ahead and start doing that today. Go get that video camera today. Stop thinking about it. Just do it. If you want to know more about how to make it all work, how to tie it all together, give me a call, shoot me an email. Let me know how I can help. You can always go to BrianJDevine.com and get in touch with me there, or go toOrthoVideosNow.com and see what we’re doing over there.

I look forward to the continued conversation, and we’ll see you next time for the “Should Ask” question number 10.

Bye for now.