SAQ #3 – How Do You Use Video To Improve Your Search Results?

Now you know you should have video on your site and you have some great ideas about what types of videos you can use. It’s time to talk about some of the other powerful things you can do with those videos to build your search engine rankings.

If you’ve ever wondered how some people get multiple listings on page one of Google, then this video is for you. Leave me your thoughts, comments and questions.

Bye for now,

Brian J Devine

Here is the transcript of the video for those who would prefer to read:

Question number three is, “How do I utilize video to improve my natural or organic search engine results?” And that is a very good question that people really aren’t asking me, they’re just asking me, “How do I get video on my website?” But that’s not what’s important, what’s important is how do I utilize this video to improve my search engine results. And we did talk about that a little bit when we talked about the Frequently Asked Questions. But I want to make this really clear, the power of video on your website is not about a great video. Yes, it can be that you’ve got a beautiful video that is extremely compelling and you’ve got wonderful testimonials from people that you’ve treated, and it draws people in and it makes them want to come to your office. The chances of that happening on a regular basis are pretty slim, so please don’t leave it up to just one video like that to get you what you need with your online marketing.

What I want you to consider is using lots of video. Whether it’s you talking to the camera like I am now, whether it’s your patients’ pictures, whether it’s a flip video camera that you walk around with in your office, and whenever someone says something nice you record it and put that online. Or if you have some new technique and you want to show people what that’s all about, record that, put that online.

But the more you can put something on video and put it on YouTube and Yahoo and Metacafe, Veoh, all of these different sites that point back to your website, is going to move you up in the natural or organic search engine results. And that’s the question you should be asking, “How do I use video to get better results in my search engine ranking?”

So hopefully you’ve got some new ideas now for what you can do with video. If you’d like our help, go to Orthovideosnow.com and check it out. We’ve got some really neat stuff that we’re doing and we look forward to doing that for you as well.