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blog marketing bloggins blogs blogs for orthodontists damon marketing ortho marketing ortho marketing online orthodontic marketing orthodontic marketing ideas Orthodontic Practice Marketing orthodontics marketing orthodontist marketing
You understand you need a blog and you have discovered the power of WordPress. Are you still thinking of your blog as just another website? Or have you started to realize your blog is a tool that can and will drive a ton of qualified new patients through your doors?
Take a look at today’s video to dive deeper into your blog and why you should be psyched that you have one!
Let me know your thoughts, questions and concerns by posting a comment today.
Bye for now,
Brian J Devine
Click Here for a list of the Top 10 Free WordPress Plugins
If you want to learn about some of the great paid plugins give us a call – 720-989-1932
If you prefer to read, here is a copy of the transcript from the video:
Hello again, it’s Brian Devine, your online marketing consultant, and we’re going to cover the fifth question of the should-ask questions today. And that question is, “How do I utilize my blog to build my practice and build my online presence?” So when people are asking me about blogs, they’re generally asking the wrong question. The right question is, “How do I utilize that tool, how do I utilize that blog to build my website’s presence, to have more people find me online, and find me faster?”
So I’m going to cover this really quickly, because this is a very long conversation, but I wanted you to get the nuts and the bolts here.
Number one, when you’re going to do a blog online, use WordPress. WordPress is that 800-pound gorilla in the marketplace right now. The reason it is so powerful to use WordPress is because it’s a free tool, so you don’t have to pay for the software. It’s very easy to utilize; it uses what’s called cascading style sheets, so it’s very easy to make it look like your website.
And it has thousands upon thousands of what are called plugins. And a plugin is a little piece of software that you add to your WordPress blog to have it do whatever it is that you want it to do.
So let’s talk about some of the plugins that I recommend you use. Number one, is a Google Analytics plugin. You press a little button, it installs the plugin, you put your UA account, which is what Google gives you, you put it right into your blog, and now Google Analytics is tracking everything that happens on your blog automatically. You don’t even need to know what’s going on.
And then whenever you want to see how many people come to your website, it’ll all be there in Google Analytics, it’ll have more information than you’ll even know what to do with.
So another one that I highly recommend you put on your WordPress blog is SEO Complete. This is a very powerful tool, and what it does is it allows you to enter meta-information inside of your blog. It allows you to count the search engines, like Google, Yahoo, Bing, exactly what each post is about. It is a very interesting tool because it makes it easy for people like you and I to just very quickly optimize that website.
So I’ve just given you two, there are hundreds. I use probably about 20 different plugins for my blogs in order to make sure that they show up higher on search engine results.
The right question here is how I utilize a blog to really build that practice. And use WordPress, that’s number one; get those plugins in place, that’s number two. And if you’d like a list of the plugins, just shoot me an email, I’ll tell you exactly what I use, they’re all free.
And once you’ve got your blog, once you’ve got your plugins in place, now we start creating these back-links to your website. So what can happen if you do this right is when somebody puts in the keyword terms to find someone like you in your area – let’s say they put orthodontists in your town — you now have the ability to show up for your website, for your blog, maybe for your Facebook.
But your blog is able to very quickly and easily update, you’re constantly updating it, so it is pointing to your Facebook, it’s pointing to your home pages, pointing to a page on your website that’s a “contact us” page. It gives you a tremendous amount of flexibility, it is constantly being updated.
Let me rephrase that. Constantly update your blog. If you’re not willing to do it, then don’t do a blog. It can end up hurting you in the long run. So make sure that you’re going to update it at the very least once a week.
Hopefully that’s going to give you some new information, but I really want you to consider having a blog to promote your website, promote your practice. It will give you a tremendous return on investment, and really just a return on your time.
So make that happen, give me a call, shoot me an email, let me know what you need to know, and I’d be happy to send you that list of plugins that I’m using, and I’m using them very effectively. It’s been really neat to see what you can do with a WordPress blog.
So that’s it for question number five, and please feel free to go to brianjdevine.com, ask me any questions that you have, see what we’ve got going on. And you can always go towww.orthovideosnow.com to see what we’ve got going on over there.
I look forward to the conversation. That’s it for today. Bye for now.
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Brian, can you please send me the list of plugins?
Great videos so far!
Thank you,
Dr. Caggiano
I’m glad you are enjoying the videos Dr. Craggiano. I just updated our latest list of the top 10 free WordPress plugins and have added a link to it towards the top of this post. I’ll send you an email with the link as well.
Let us know how you like the plugins and if you need any help getting things going give us a call or email.
Bye for now,
Brian