FAQ #5 – How Do You Get More Vistors To Your Website?

So how do you get more visitors to your website? There are many ways to do that. Some are free and some can end up costing you an arm and a leg.

You also want to make sure you are getting visitors to your website that may need or want orthodontic treatment today or at least in the foreseeable future. I’ve heard of companies guaranteeing doctors that they can get run a Pay-Per-Click campaign and get X number of clicks. Do you really want 100 clicks and only 1 qualified lead? Or would you rather 10 clicks and 1 qualified lead?

Watch the video to learn more.

Bye for now,

Brian J Devine

Here is the transcript for the video it you prefer to read…

Today, we’re going to cover question number five out of my top ten most commonly asked questions. And question number five is, “How do I get more people to my website?” How do you get more prospective patients to your website? In the first four questions, we have talked about some of the ways to improve your ability to be found online. And the number one way to improve traffic is to improve your search engine results. You can use all of the tools that I discussed in questions one through four in order to have more people find us online.

And there’s another way that you can increase traffic to your website. It’s called “pay-per-click” and Google , Bing and Yahoo all have this.. With pay‑per‑click, you have the ability to say, “I want to be on page one”… of Google, Bing, Yahoo or whatever that search engine is. You can say, “I want to be on page one tomorrow.” Or, with Google, you can even be on page on in the next 15 minutes.

In order to use “pay-per-click”, what you want to do is set up what’s called a campaign. In Google, this is called an “AdWords” campaing and it uses keyword targeting. In other words, you specify on which keywords you want people to search to find you.  More specifically, you are going to specify exactly which keywords you are willing to pay for in order to have someone click through to your site or web page.

Depending on how much you are willing to spend on a click for each keyword, you can get your site onto page one of search results. The cost per click is dependent on how many other people are bidding on those same keywords, so the more popular your keywords are, the more expensive they will be.  So this is one way to get immediate traffic to your website.

The more people going to your website, the more you get moved up in the search engine results. So, remember there are a lot of ways to get more traffic. Pay‑per‑click is the fastest way to get more people to your website overnight. However, there is obviously a cost associated with it. Every time someone clicks on your link, you’re going to get a charge that’s anywhere from 20 cents to $10, depending on the keyword, your location, and how aggressive the other people in your market are.

There are other ways to increase traffic to your site, including all of the things I discussed previously, e.g. search engine optimization, using a blog, using Facebook and creating and marketing videos. So there are a lot of ways to get more traffic to your site. All you have to do is test an measure your results so you know which ones work best for you.

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