SAQ #7 – How Do You Combine Your Offline and Online Marketing?

You know you need to be doing offline marketing efforts like postcards, mailers, and always referral marketing. The question to be asking is how do you combine these efforts with your online marketing to make an even stronger impact?

Watch the video to get some new ways of looking at your offline marketing and why combining it with you online marketing can create huge returns for your practice. Let me know your thoughts, comments and questions by posting them here.

Bye for now,

Brian J Devine

If you would prefer to read, here is a copy of the transcript:

OK, Brian Devine here, your online marketing consultant and we’re going to talk about question number seven, the seventh question that people should be asking me and typically don’t.

This is one of the more exciting questions that I wish more people would ask. You might remember in the Frequently Asked Questions section that we did talk about postcard marketing, and whether or not we should stop doing that, continue doing that. It’s all based on return on investment, so if it’s working, continue.

So question number seven is, “How do I combine my offline marketing, like my postcards, with my online marketing in order to improve the impact of both?” That’s the question I really want people asking, I want you thinking about.

Because when you start utilizing your offline marketing and combining it with your online marketing, you have a really amazing potential, not only for improving the results but for being able to track the results much, much easier.

So how do we do that? Well, let me give you a brief overview. Let’s say you’ve been doing some postcard marketing and it’s been working OK. You’ve been getting maybe one 1.5% to 2% return which, believe it or not, that’s fantastic.

So if you’re getting that kind of return and you’re able to track it, now what you can consider is in that postcard, in your call to action, give them a reason to go to your website. Don’t just put your website on there so that they can maybe go to it. Give them a reason to go to your website and give them a specific page on your website to go to.

You’ll notice that, for you to sign up for these videos, I have the orthovideosnow.com/free. OK, so that’s specific page I want you to go to.

So on your postcards, you might have a specific page that is /contest or /postcardone. Whatever it is, if you do postcard one, then you can actually start segmenting your postcards and tracking which ones are working better. You could have postcard one, postcard two, postcard three, and see which pages are going to get more activity.

So what you’re able to do now is you’re able to say, “Go to my website to do X, Y, and Z.” Now don’t just leave it up to the person to figure out why they would go to your website. Tell them exactly why, give them a reason, give them a coupon, give them some kind of bonus if they go to your website and do something.

What you’re doing is you’re really narrowing down the interested parties. When people have to take a specific series of actions, they are much more likely to follow through with the process.

If all they have to do is send you an email, that might work, it might not. If all they have to do is give you a call, maybe they won’t show up, so you have to work pretty hard to get them to come. But if they go to your website, follow steps one, two and three and print something out, they have taken multiple steps and raised their hand on multiple occasions to tell you just how interested they are.

So that can be extremely powerful when you combine your offline postcard marketing with your online marketing efforts. So that’s just one idea, one thing you can do. There are hundreds of other ways to do that, but I want you to start thinking about how you can combine the two, not only to track the results but to improve the results and to get people to take more action to say, “Yes, I am interested.”

I hope you found that interesting. I want you to start thinking a little bit outside of the box when it comes to combing these online and offline marketing campaigns, because it can be extremely effective and lucrative.

So that’s it for today, we have answered number seven. I look forward to talking with you real soon here with question number eight.

One Response to “SAQ #7 – How Do You Combine Your Offline and Online Marketing?”

1. Wahrsagen Kostenlos says:

   March 7, 2010 at 1:51 pm

   Thanks for the information!